Concentration in Arts Management

About the Concentration

The Concentration in Arts Management is a collaboration between the departments of Art History, Theater, Dance and Music in Emory College and the Goizueta Business School BBA Program. Participation is limited to rising junior and eligible rising senior BBA students and Art History, Theater, Dance or Music majors in the College.

This concentration provides knowledge, competencies and experiences for BA and BBA students interested in pursuing administrative and management careers in the performing arts. BBA students who complete this concentration focus on the history, politics and practice of the arts field of their choice within the college. BA students compliment their understanding of their arts field with classes in the Business School.

Courses offer academic perspectives and real-world experience through internships and field studies. Students who complete the concentration acquire grounding in the basic principles of business practices including management, marketing, finances, fundraising, philanthropy and ethics.

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Course Requirements


Arts Core for BBA Students

Theater Focus

THEA 216 - Theater History II

and one of:

THEA 210 - Reading for Performance
THEA 230 - Principles of Design
THEA 240 - Arts Administration
THEA 250 - Directing I (prerequisites: Theater 120, or a 200-level acing course, or permission of instructor)

Music Focus

MUS 114 - Introductory Theory & Composition

and one Music elective from the list below.

Dance Focus

DANC 299 - Introduction to Dance

and a one (1) credit studio dance class from the list below

DANC 150R - Movement Improvisation (highly recommended)
DANC 123R, 223R, 323R, 423R - Modern Technique courses (highly recommended)
DANC 124R, 224R, 324R - Jazz Tecnique courses
DANC 121R, 221R, 321R, 421R - Modern Technique courses

Art History Focus

ARTHIST 101 - Art/Architecutre: Prehistory to Renaissance
ARTHIST 102 - Art/Architecture: Renaissance to Present

Business Core for Art History, Theater, Dance and Music students

Two of the following three BBA Core Classes:

BUS 220 - Finance for Non-Business Students
BUS 330 - Principles of Organization and Management
BUS 340 - Marketing


All students (Arts majors and BBA Students) must participate in the Senior year capstone course.

ECS 491 - Leadership, Ethics and Organizational Effectiveness


Two electives must be completed from the following list. At least one of these electives must be in the program that is not the student's own school of enrollment. Students may not count core classes in their own program as electives towards the concentration. Note that many courses require core classes as prerequisites. Consult advisors or the course catalog for complete information.

All students are strongly encouraged to take TS240, Arts Administration.

Concentration electives offered through the BBA Program

BUS 321 - Finance and Economics of the Film Industry
BUS 331 - Strategic Management (open to only those who have taken 330)
BUS 332 - Business and Society
BUS 336 - Non-Profit Consulting
BUS 431 - Social Enterprise
BUS 432 - Negotiations
BUS 342 - Market Intelligence
BUS 349 - Entertainment Media and Sports Marketing
BUS 440 - Non-Profit Marketing
BUS 441 - Ideation
BUS 446 - Integrated Marketing Communications
BUS 352 - Project Management and Collaboration
BUS 450 - Foundations of Digital Enterprises and Markets

Concentration electives offered through the Theater Department

THEA 221 - Scene Work
THEA 222 - Speeches and Monologues
THEA 224 - Movement for the Actor
THEA 230 - Principles of Design
THEA 240 - Arts Administration (All Arts Management studends are STRONGLY encouraged to take this class.)
THEA 250 - Directing I
THEA 260R - Ensemble
THEA 313 - History of American Drama
THEA 317R - Studies in a Major Figure
THEA 350 - Directing II
THEA 365 - Modern Drama
THEA 366 - Contemporary Drama
THEA 370 - Creating New Work

 Concentration electives offered through the Music Department

MUS 204WR - Music Cultures of the World
MUS 206WR - Musical Transformations of Asia
MUS 211 - Tango Music and Dance (permission of the instructor required)
MUS 215 - Jazz: Its Evolution & Essence
MUS 251 - Influences Among the Arts
MUS 280 - Early Music Explorations
MUS 281 - Baroque Music
MUS 282 - Haydn, Mozart, and Beethoven
MUS 283 - 19th-Century Music
MUS 284 - Music and Contemporary Society
MUS 303 - Black Music: Culture, Commerce, and the Racial Imagination
MUS 304 - Music & Cultural Revolution in the 1960s
MUS 306 - Music of the Harlem Renaissance
MUS 307 - Bebop and Beyond
MUS 347 - Elec Music/Midi Technology
MUS 366 - Beyond Orientalism
MUS 371 - East Asian Musical Cultures
MUS 372 - Chinese Music and Culture
MUS 375 - Soundscapes of the Silk Road
MUS 433 - Music of India

Concentration electives offered through the Dance Program

DANC 220 - History of Western Concert Dance (by permission of the instructor)
DANC 230 -  Principles of Design
DANC 240 - Dance Literacy
DANC 329 - Contemporary Issues in Dance

Concentration electives offered through the Art History Department

Students may complete any 200- or 300-level Art History course to fufill the elective requirement.


Speakers and seminars
Field Projects